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We'll get to the brand.
First, we'd like to meet the person behind it.
Everything else is a consequence.
We believe brands become memorable when business strategy meets human understanding.
That's our point of view. We spend as much time exploring the person behind the business as we do the business itself. Because the strongest positioning doesn't come from market trends alone, it comes from understanding what only you can bring to the world.
What happens after you take a seat
Soulve
Business Strategy . Brand Strategy Brand Design . Go-to-market Strategy
Behind Soulve was a beautiful idea, waiting for structure. We helped refine the concept, define the business model and create a brand identity that turned an intuitive vision into a clear proposition. The result is Soulve: a space connecting people, brands and entrepreneurs through carefully curated experiences and community.
Hannan
Personal Brand Strategy . Brand Design Social Media Design
Hannan's experience spoke for itself, but her personal brand didn't yet. We helped uncover the narrative behind her expertise, shaping a strategic identity that reflects her unique perspective. The result is a brand that inspires leaders to challenge expectations, think differently and lead with confidence.
Who you are talking to
Brand Strategist . Creative Marketing . Designer
Natália Andreazza
Brand Strategist . Creative Director . SEO
Ajla Sabanovic
For the past 7 years, I've been learning how businesses grow. Starting in digital marketing within a corporate environment before building my own business, I learned to look beyond the brand itself and understand the business it's built on. Over the years, my work naturally evolved into brand strategy, creative direction, identity design and digital growth, because I found that the strongest brands are never built from a single discipline. They come from understanding people, businesses and the decisions that shape both.
I've spent the past 12 years helping more than 20 brands discover what makes them worth remembering. Before Left of Normal, I worked with startups and as a branding consultant while co-founding one of São Paulo's largest lifestyle marketplaces, an experience that gave me a firsthand understanding of what it takes to build a dream from nothing. Today, I help founders tell the stories only they can tell, because I learned that people don't connect with polished brands: they connect with honest ones.
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